PRODUCT INITIATIVE / 02
FreshPick.
Fresh food, connected
A digital food-commerce experience linking producers, products and customers.
BUILDING A BETTER WAY TO WORKVisit FreshPick
01 / THE PROBLEMWHAT NEEDS TO CHANGE
What we're
solving.
Discovering fresh products and connecting with their producers can feel disconnected and inconvenient.
02 / THE DIRECTIONOUR APPROACH
Our approach.
Make food discovery and online purchasing clearer, while bringing customers closer to the people and businesses behind the products.
FreshPick is developing a considered digital shopping experience for fresh food, combining product discovery, producers and commerce. Its direction includes a better way for suppliers and customers to connect.
03 / WHAT WE'RE EXPLORING
Areas of focus.
Capabilities and product directions shaping FreshPick. Scope and maturity differ between initiatives.
01Online commerce
02Producer discovery
03Supplier connections
04Customer experience
EXPLORE THE PORTFOLIO
All ventures